WBKA Winter Talk – Marketing Hive Products @ Zoom event

Marketing Hive Products

We are delighted to have a talk by Christine Stevens on Marketing Hive Products on Wednesday January 26 at 7.30 pm

This talk looks at the importance of achieving high standards in the product and presentation of hive products whether for sale or giving away. It covers packaging and labelling as well as looking at selling and promotional techniques, added value and ingredients, product development and sales promotion.

Christine Stevens worked in Sales and Marketing for over 30 years. She kept bees, with her late husband John, from the mid 1990s until allergy to bee venom forced them to cease active beekeeping in 2010. Until then they were producing and selling up to a ton of honey a year. She also enjoyed success showing honey and wax at local honey shows. She remains a member of the committee of both Chichester and West Sussex Beekeepers.

Part of the training team for Chichester Beekeepers, Christine speaks on many aspects of beekeeping and runs introductory days for potential beekeepers. She specialises in speaking on Honey Preparation, Packaging and Marketing and for several years ran Honey Marketing workshops at the National Honey Show.

You’ll need to register in advance for the webinar; the link to register is in the Members Pages.

After registering, you will receive a confirmation email containing information about joining the webinar.

Any queries please email secretary@wbka.org.uk.